Monday, January 2, 2012

Base Makeup- The Basics

Hello beautiful YOU! Are you ready to apply a flawless makeup application? Sure, but how do you start and what do you need...and what do you need to know? This sounds like a question I was asked recently by a friend: 
"How do I find the right color and kind of foundation? And when I do, how do I cover blemishes and apply my foundation?"
As well as, " I have a very girly 12 year old who is beginning to experiment with makeup, what is the best way to introduce her to the makeup world?"
Honestly, picking the right foundation for your skin can be a confusing whirlwind. I recommend buying your foundation from a department store or beauty store like Ulta, Macy's, or Sephora. Unlike buying your makeup from a local drugstore, you can test it before you purchase. If you do buy make-up from a drugstore make sure that you buy from a liberal return store (like Rite Aid).  

Here are some tips on how to dodge the scary orange face, spotty coverage, or cake-face followed by my tutorial on how to apply foundation at the end of this page.
What type of foundation to choose?
  •  Liquid foundations are wonderful because they are easy to apply and are very natural looking. Liquid foundations offer medium-maximium coverage. They are well suited for dry skin types because of the high moisture content. Look for liquid foundations that are oil free.
  •  Cream foundations offer excellent coverage that is milky and flawless. Cream foundations come in a compact or stick that are convenient and quick to apply. Cream foundations are so versatile they can be used as a corrector. With a high moisture content, the cream foundation is a perfect choice for dry skin. It's also great for people with redness and acne. Look for creams that contain moisturizer for a smooth finish.
  •  Powder foundation can be found in a loose powder form or in a compressed powder form. Powders are often used as a quick foundation fix for a face that needs just a slight evening out or to set the makeup already in place. It is an excellent choice for oily skin or for makeup in high humidity. Powder foundation is also available in a cream to powder form. This type of foundation combines the smoothness and flawless coverage of a cream with the fast drying and setting of a powder. It is a terrific foundation for someone with combination skin or someone with time restrictions.
  • Tinted moisturizers give your complexion a breathable sheer coverage that glows allowing your skin look fresh and awake. This is perfect for a day-to-day wear because of how light the formula is, giving your skin room to breathe. Look for tinted moisturizers that contain vitamins and aloe which will improves skin's elasticity and hydrates. Since it is a "tinted moisturizer", it has just enough coverage to even out skin tone and moisturize through-out your day creating a glowing complexion with a smooth finish. No need for a moisturizer or SPF to go along with your foundation, because you have it all with a tinted moisturizer! This is great for dry, oily, and combination skin because of it's high moisture content and vitamins. 

How to find your fit: 
  1.  Before you pick the formula, you need to find out the right formulation for your skin. If you're oily, look for ones with words like "oil-free," "oil-control" or "mattifying" on the bottle. Do you have dry skin? Go for moisturizing foundations with "hydrating" or "moisture-rich" wording on the bottle. Foundations containing glycerin glide on easily. For combination skin, determine if you're more oily or dry and go from there. Cream-to-powder bases work great for combination skin. Mineral foundations work well on all skin types, especially sensitive skin. 
  2.  Consider if you want a light or medium-coverage. If you have good skin, but want to even out a few red or blotchy areas, consider a light coverage. For women with really uneven skin tone or blemishes, consider a medium-coverage foundation. Some women swear by mineral foundations, so you might want to try these out as well. Also, if you are environmentally aware, check out the few but amazing organic brands.

Testing Out Make-up at the Counter:
  1.  Get ready to bare it all and go to the makeup counter with a clean face. It is fine to wear eye makeup or lipgloss, even moisturizer on your face, remember not to show up already wearing foundation so you get to see the real results of the products you will test.
  2.  Select a few colors that seem close to your natural skin tone. Go for the yellow-based foundations which look most natural on all skin tones. However, if you're very fair, try a pink, cooler shade, if your darker go for an olive shade.
  3.  Apply a stroke of up to three colors on your neck or chest. This is the best place because when you apply your makeup it will blend beautifully creating a natural flow. The one that disappears or blends is the right shade. Make sure you look at the tests -- near a window. Ask to borrow a hand mirror and stand near a doorway, or step outside, to see which foundation looks best in the natural light. The right shade is one that you can't see as it blends in so well. If you are purchasing from a drugstore, take a couple bottles to a doorway, hold them up to your neck and see which one matches the best or if you have a favorite shade you want to match, match the colors of the bottles, never the swatch on the display.
  4.  Once you've bought the foundation, take it home and try it out throughout your day. If you don't like it you can return it.

What kind of Concealer? 
Now that we have the foundation figured out, lets move on to concealer.When choosing a concealer, you should think about both consistency and color. If you are covering major under-eye circles, blemishes, or dark spots you're going to want a concealer that provides major coverage. The editors of Allure's "Confessions of a Beauty Editor" suggest testing consistency by dabbing concealer on the blue veins on the inside of your wrist. Again, the color should be slightly lighter than your foundation. If you go too light, you risk looking like a raccoon. Just like you have to switch up your foundation though seasons, you may need a lighter concealer shade in winter than you would in summer.
When to use Powder?
If you use a liquid or cream foundation you need to set it with powder to create a matte finish which keeps your foundation in place. Powder also allows your face makeup to blend smoothly. I love loose powders because they add just enough to set your makeup without creating a cake face look. Use the same method to find your shade as you did with your foundation; you can even use your foundation bottle and compare them to a powder. Flawless fresh skin is not just for models or photoshop, you can have it too as long as you know what tools to use. 
Yes, my makeup products are my tools! Without the proper tools we would be lost on how to apply our makeup. I hope this is a big help to solve the strategy for finding the perfect base makeup. Enjoy watching my video tutorial and learn how I apply foundation, concealer, and powder. Experiment, and if you have any questions please comment or send me an email!

Watch this video on how to apply your base-

Here are foundations that I use and recommend:
TIGI's: Whipped Foundation

Benefits: Your Rebel 

Physicians Formula: Organic

Smashbox: Studio Skin


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