Walking into any store most of us woman naturally gravitate towards the makeup department without even really needing any specific thing. Why do we do that? Because there are SO many new things; makeup that promises to reduce wrinkles, makeup that is hydrating, makeup that is organic, makeup that matches your skin's id, makeup that promises to grow your lashes... there is so many that we float from brand to brand looking for the most promising and interesting thing to try. I specifically find an issue with what brand of mascara to use.
My first realization is, DON'T WATCH THE COMMERCIALS!!! Every Mascara commercial is done using photoshop, fake-lashes, and optical illusions (yes even the ones who say no false lashes needed like Maybelline's Falsies Mascara). It's unrealistic and honestly, false advertisement in my opinion. Put a girl on there with REAL lashes and show me what it does, that will make me very interested. Because not all of us want to deal with putting on false lashes every single day, I know I don't!
Second, what are your lashes like? Depending on your answer is how I would respond to what brand will work best for you. I think the most important, and overlooked issue we have is not the mascara its self but the brush we apply it with. Yes we can get into all the lengthening, volumising, thickening formulas, but with out the correct brush/formula combination there is really no point. It would be like trying to put your powder on with a eyeshadow brush, there both makeup brushes but with sole purposes. So let me show you the different brushes, and mascaras I would recommend based on your natural lashes.
Medium/thin lashes, with intent to be clean and separated. Most girls I know have a regular thickness in lashes but don't want there lashes to be over-applied and chunk together. My answer to that would be Cover Girls's new LashBlast Fusion Mascara. Experience COVERGIRL's first ever volume + length mascara! The fiberstretch formula and over sized brush make every little lash bigger, fuller, longer-looking, and more dramatic. Also available in Water Resistant! This formula creates a natural looking defined lash. Take a look at the brush, it's a finely distributed shorter length bristle giving you more control and sweeping your lashes with intent to have every lash standing on its own maximum length. This is my current mascara and probably most successful formula I've ever tried! You can do 3-4 layers without getting a clumpy lashline! This mascara takes the #1 vote on most reviews! People always ask me how I get my lashes so long, and my conclusion is that other mascaras are very heavy and use a HUGE thick brush (which makes it hard for your lashes to get in the brush to pull them and cover each one, rather then sweep the outside of it barely even touching all my lashes) since they try to give you a "thicker lash". Which in theory weighed down my lashes so by the time I walked out of the house they drooped instead of reaching for the sky. Not so fun.